curriculum vitae

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Dr Michael Waltinger
Associate Research Director @ McKinsey Design (Stockholm Studio)


Associate Design Research Director
November 2020 – today
// McKinsey Design (McKinsey & Company), Stockholm (Sweden)

Senior Design Researcher
May 2019 – October 2020
// McKinsey Design (McKinsey & Company), Stockholm (Sweden)

Design Researcher
January 2018 – April 2019
// McKinsey Design (McKinsey & Company), Stockholm (Sweden)

PhD Research Fellow
June 2013 – December 2017
// iHub research (Discovery Lab), Nairobi (Kenya)

Freelance Media and Market Researcher, Lecturer, Consultant and Writer
January 2009 – December 2017
// Think Beyond Borders, Stockholm (Sweden) / Stuttgart (Germany)

Language Teacher (German as a modern language)
January 2014 – March 2014
// Rågsvedsskolan, Stockholm (Sweden)

Lecturer and Research Associate
February 2011 – January 2013
// Macromedia University for Media and Communication (MHMK), Stuttgart (Germany)

Associate Lecturer
March 2011 – February 2013
// Stuttgart Media University (Germany)

Contract Researcher
June 2010 – July 2011
// Criminological Research Institute of Lower Saxony (KFN), Hannover (Germany)

Research Assistant
August 2009 – November 2010
// Stuttgart Media University (Germany)

Marketing & Public Relations Manager / Freelancer
November 2006 – October 2010
// Blue Flame Records, Stuttgart (Germany)

Online Editor
May 2009 – July 2009
// Stuttgarter Zeitung (daily newspaper) (Germany)

Project Coordinator
January 2009 – March 2009
// Content Group Africa, Stockholm (Sweden)

Digital Content Assistant
August 2008 – December 2008
// TMC Entertainment, Stockholm (Sweden)

Publishing, Licensing & Legal Affairs-Trainee
March 2006 – August 2006
// Piranha Kultur und Medien AG, Berlin (Germany)

Commercial Apprenticeship / Management Assistant in Business Administration
January 2000 – May 2002
// G. Schaal GmbH, Ravensburg (Germany)


Doctoral Candidate (Dr. phil.) in “Media Pedagogy”
December 2011 – June 2018 | Defended with great honour (magna cum laude)
// University of Education, Ludwigsburg (Germany)
Topic: “The mobile phone in urban Kenyan everyday-life. A media ethnography on mobile phone appropriation with particular regard to everyday media competencies.”

Master of Arts (M.A.) in “Electronic Media”
October 2007 – May 2010 | Graduated with honors
// Stuttgart Media University (Germany)
Majors: Media and Social Research Methods (qualitative/quantitative), Communication Science, Media Theory & Studies, Media Sociology, Global Media Communication, Intercultural Communication, Media Management, Intercultural Management, Media Economics
Title of Master’s Dissertation: “Diffusion and Adoption of Innovations: Modelling a Research Design on the Development of Mobile Telephony in Eastern Africa” (Grade: A / Supervision: Prof Dr Oliver Zoellner and Prof Dr Martin Glaeser)

Master of Science (M.Sc.) in “Media Management” | exchange studies
August 2008 – March 2009
// Royal Insitute of Technology, Stockholm School of Business, Stockholm School of Entrepreneurship (Sweden)
Subjects read: Trendspotting and Future Thinking, Management and Leadership, Entrepreneurship in Developing Countries

Bachelor of Arts (B.A.) in “Media Economics”
October 2004 – August 2007
// Stuttgart Media University (Germany)
Majors: Media Economics, Marketing, Business Administration, Macroeconomics, Media and Communication Theory, Media Research, Statistics, Sociology, Psychology, Media Ethics, Media Effects Research
Title of Bachelor’s Dissertation: “Opportunities of Digitisation for the Sound Storage Media Industry: A Consumer-Based Modelling Approach” (Grade: A / Supervision: Prof Dr Martin Glaeser und Prof Dr Oliver Zoellner)


Field Study Fundamentals – Masterclass 
May 2019 | In-person training in Stockholm (Sweden)
// Masterclass by Jan Chipchase (Studio D Radiodurans) 
Course Content: “Field research operates with a single goal: To better understand the world. While ethnographic data, quantitative data, and analytics provide insights into what people do and how, only well run ethnographic research can reveal why people behave as they do. Understanding why is fundamental to have an impact on product, design, brand, strategy, policy and communications.”
Sensemaking for Impact – Masterclass 
May 2019 | In-person training in Helsinki (Finland)
// Masterclass by Jan Chipchase (Studio D Radiodurans) 
Course Content: “Field research operates with a single goal: To better understand the world. What does a team need to generate inspired, prioritised insights, and ensure consistently high quality deliverables? Studio D takes a holistic approach to sensemaking to bring the best out of the team on fast paced international research projects. The masterclass is led by Studio D Founder, Jan Chipchase and draws on his experience of delivering over a hundred projects for multinational corporations, nonprofits and start-ups.”