KOMED-building in Cologne, Germany
I just got back from the really exciting and fruitful 32nd Forum on Communication Culture in Cologne (November 20th – 22nd 2015), which was on Communication cultures in digital worlds: concepts and strategies in media pedagogy and media education. The forum was hosted by the Society for Media Pedagogy and Communication Culture (GMK – Gesellschaft für Medienpädagogik und Kommunikationskultur).
Having been invited by Prof. Dr. Thomas Knaus (Scientific Director to the Frankfurt Research Center for Media Technology [FTzM]) to participate within his research workshop “Creative methods of researching digital communication cultures”, I had the great opportunity to discuss the “MediaMap”-research method that I developed in my ethnographic field research on the meanings of mobile phones in everyday life in urban Kenya (Nairobi).
A brief on the MediaMap-research method
- is an exploration of a qualitative media research-method that has developed from my ethnographic field research on the meanings of mobile phones in everyday life in urban Kenya (Nairobi)
- it is a semi-structured, interactive combination of both an interview- and a mapping-method
- it transcends the mere verbal level of interview-methods by adding a visual and a tactile layer
- it aims for developing a holistic and contextualized understanding of media appropriation and media ecologies in their embedding in peoples everyday lives.
Below is a photograph of an example of a MediaMap as produced by a participant in my field research in Nairobi (Kenya):
© Michael Waltinger, 2014
A fully developed article on how the MediaMap exactly works as well as its theoretical and methodological framing will be published towards the end of 2016. If you are interested in the method or have any questions in the meantime, you are more than welcome to get in touch anytime.