Learnings from an East London-night walk

When venturing into new-to-me-places for ethnographic research, I do like to either chat up-taxi drivers or random people in the streets in order to get to know their framing and perspective on their place. This helps me with settling-in and also with what you could call ‘cultural calibration’.

This time round, I took a spontaneous night walk in East London, just after prepping the following day’s research activities. While street-strolling, I chatted up a Bangladeshi dude that had just tossed away the remainders of what was a joint. He said that he would walk East London’s streets at nights endlessly, and that he would love taking me for a ride, if I were up for it.

The alleys and corridors of East London were full of energy and subversive art. Mostly graffiti. At some point, we passed by a brick wall, plastered with tiles of miniature artwork. While I generally photo-shot the hell out of the district, I also took an image of a ‘Mr. Dick Pic’-tile. Just because I thought it was a good laugh, I shared this image with my spontaneous night-guide – right from the back-display of the camera.

Now, it turned out that this photograph elicits quite a story in my new-found-friend:

He went on narrating that this tile must refer to what we might call subversion or street hacking: because parts of East London were pretty run down, and because of the city government refusing to refurbish, an artist was seeking own inventive ways. Spraying ‘dick pics’ onto public space, it turned out, made the government fresh-paint walls and even redo street-asphalt, all in an effort to erase the disturbing imagery from public gaze.

Turned out this ‘adverse effect’ encouraged many more people in East London to roam out into the streets, and to do just the very same: ‘dick pic-mark’ whatever they considered to be in need of some fresh paint or renovation. The rule was simple but straightforward: spray a dick-grafiti onto whatever, and the next day it will be all covered-up, in new fresh color.

The learning of the story might be three things:

  1. The power of cultural calibration as a technique of settling into the scene;
  2. the power of an image as a research stimuli to generate rich narrative insight; as well as
  3. the inventiveness of people to life-hack, subvert and appropriate their immediate life-world.

My PhD-ethnography “The mobile phone in urban Kenyan everyday life” is published as a book with Springer VS

Das Mobiltelefon im Alltagsleben des urbanen Kenia_books

After years of fieldwork and writing, I am proud to announce that my PhD-media ethnography has recently been published as a monograph with Springer VS:

Waltinger, Michael (2018): Das Mobiltelefon im Alltagsleben des urbanen Kenia. Eine medienethnografische Studie zur Mobiltelefonaneignung. [The mobile phone in urban Kenyan everyday-life. A media ethnography on mobile phone appropriation.] Wiesbaden: Springer VS, 435 pages. Book details and table of contents [in German] available via Springer VS. ISBN: 978-3-658-25220-5. 49,99 € [Softcover] / 39,99 € [eBook].

In this media ethnography, Michael Waltinger describes the appropriation of mobile phones in the everyday life of an urban community in Eastlands Nairobi (Kenya).
As its vantage point, the fieldwork studies people’s socio-structural living conditions in order to see how these are a pre-condition for and intertwined with everyday media appropriation. This is to contextualize social action on the micro-level of the subject with the larger societal macro-structure in which media action is embedded.
Everyday phone usage in the urban community of the ethnography spans different spheres of life in multifaceted ways. While the mobile phone is perceived as an ambivalent artifact that interacts with peoples life-worlds in both positive and negative ways, it undeniably is an integrative part of the ‘way of life’ in contemporary urban Nairobi: among others, the mobile phone is a symbol for being part of the ‘global village’, it is a culturally codified and polysemic sign of social distinction, and it is a significate of a locally defined afro-modernity.

Preview on Google Books

New publication: “A Framework for People Driven Design”

Framework for People-Driven Design (Research)

I had the great pleasure to co-develop the Framework for People-Driven Design (Research)“. The approach was to combine social science-thinking with design thinking and merging the two.

If you wish to spice up your #designthinking, you can read the article on the website of my employer Veryday (part of McKinsey Design)

You may quote it as follows:

Waltinger, Michael; Nilsson, Thomas (2018): A framework for people driven design. Stockholm: Veryday/McKinsey Design. Available online.

Book-chapter on the Media Map-Method published

Media Pedagogy Research Workshop: Projects – Theories – Methods

In my field research on The mobile phone in urban Kenyan everyday-life, I have developed a qualitative media research method that was used to collect empirical data from the field. A fully developed article on how the MediaMap exactly works as well as its theoretical and methodological framing has now been published as a book chapter:

Waltinger, Michael (2017): Die MediaMap – Eine explorative Forschungsmethode zur Entwicklung einer kontextualisierten Mediennutzungsperspektive. [The Media Map – An explorative method for researching media usage in context.] In: Knaus, Thomas (ed.): Forschungswerkstatt Medienpädagogik. Projekt – Theorie – Methode [Media Pedagogy Research Workshop: Projects – Theories – Methods.] . München: kopaed, pp. 253 – 286.

There is also an accompaniying micro-website on the MediaMap, containing a short description of the method as well as images of the development of the method, the research-setup and some examples of MediaMaps as produced by participants in my field research in Nairobi (Kenya): www.thinkbeyondborders.org/mediamap.

A short remark on (the type of) mobile phones in urban Kenya

When being asked about my PhD-research (which is on the meaning of mobile phones in urban Kenya), I all too often hear the question: “Do ‘they’ have phones there?”

The short answer is: Yes.

A slightly longer answer, with a bit more of an interpretive touch, may well be given by a participant of my field research – the person here talks about what happens if you get robbed (which might happen in Nairobi), and a robber ‘catches’ you with a cheap mobile phone (referred to as a kabambe in Nairobi):

Nowadays, if you walk with a kabambe, they [the thieves] even beat you up. Coz it can´t be that nowadays in Nairobi someone can walk without or doesn´t have a smartphone. field research participant (2014)

The word kabambe in Kiswahili refers to a very basic mobile phone, often not even a feature phone. A kabambe is typically locked to be used with one specific provider only. Its main functions usually are calling and texting – maybe also a calender, calculator and FM radio.

Example of a "kabambe" (© Michael Waltinger, 2013)

Example of a “kabambe” (© Michael Waltinger, 2013)

Field Research_basics seminar at Linnæus University (Växjö)


Today, I had the great pleasure of holding a research seminar (högre seminarium) on the “Basics of Field Research” at the wonderful Linnæus University (Linnéuniversitetet), one of Sweden’s newest and very well equipped and beautiful higher education institutions (founded from a merger of the Kalmar and Växjö universities in 2010).

It was a great and inspiring seminar with fruitful discussion that I have enjoyed very much. I would like to also take this opportunity to once again thank the University for the invitation. I will gladly come back anytime.

The University is located in Växjö, which in itself is a very picturesque university town in Småland, Southern Sweden. Although todays seminar was not on the Sociology of Technology or Media Education, an engraving on one of the cities pavements reminds us:

“Vi sällskapa
för mycket
med maskinerna
och för lite med oss själva”
(Elisabeth Bergstrand-Poulsen)

Free translation:

We hang out
too much
with machines
and too little with ourselves.

sällskapa med maskinerna

Presentation of the MediaMap-research method on the 32nd GMK-Forum on “Communication Culture” in Cologne

KOMED_CologneKOMED-building in Cologne, Germany

I just got back from the really exciting and fruitful 32nd Forum on Communication Culture in Cologne (November 20th – 22nd 2015), which was on Communication cultures in digital worlds: concepts and strategies in media pedagogy and media education. The forum was hosted by the Society for Media Pedagogy and Communication Culture (GMK – Gesellschaft für Medienpädagogik und Kommunikationskultur).

Having been invited by Prof. Dr. Thomas Knaus (Scientific Director to the Frankfurt Research Center for Media Technology [FTzM]) to participate within his research workshop “Creative methods of researching digital communication cultures”, I had the great opportunity to discuss the “MediaMap”-research method that I developed in my ethnographic field research on the meanings of mobile phones in everyday life in urban Kenya (Nairobi).

A brief on the MediaMap-research method

The MediaMap

  • is an exploration of a qualitative media research-method that has developed from my ethnographic field research on the meanings of mobile phones in everyday life in urban Kenya (Nairobi)
  • it is a semi-structured, interactive combination of both an interview- and a mapping-method
  • it transcends the mere verbal level of interview-methods by adding a visual and a tactile layer
  • it aims for developing a holistic and contextualized understanding of media appropriation and media ecologies in their embedding in peoples everyday lives.

Below is a photograph of an example of a MediaMap as produced by a participant in my field research in Nairobi (Kenya):

example of a media map
© Michael Waltinger, 2014

A fully developed article on how the MediaMap exactly works as well as its theoretical and methodological framing will be published towards the end of 2016. If you are interested in the method or have any questions in the meantime, you are more than welcome to get in touch anytime.





Mascara anyoneObservation in Alby, a Stockholm suburb (© Michael Waltinger, 2014)

Dissolving the border between subject and object — Personifying STUFF. 

Making THINGS mine — Appropriation.